Wajd Wood©

Wajd Wood©

Wajd Wood©

(01)

Brand Identity

2023

Introduction

Wajd Wood is an interior design and furniture brand built around a simple idea: spaces should feel as considered as they look. Drawing on the Arabic meaning of “Wajd” as love, the visual identity gives the brand a warm, distinctive presence. وچد وود علامة للتصميم الداخلي والأثاث، فكرتها إن المكان المدروس لازم يكون له إحساس يوازي شكله. انطلقت الهوية البصرية من معنى اسم «وچد» المرتبط بالحب، لتمنح العلامة حضورًا دافئًا ومميزًا.

Wajd Wood is an interior design and furniture brand built around a simple idea: spaces should feel as considered as they look. Drawing on the Arabic meaning of “Wajd” as love, the visual identity gives the brand a warm, distinctive presence. وچد وود علامة للتصميم الداخلي والأثاث، فكرتها إن المكان المدروس لازم يكون له إحساس يوازي شكله. انطلقت الهوية البصرية من معنى اسم «وچد» المرتبط بالحب، لتمنح العلامة حضورًا دافئًا ومميزًا.

Wajd Wood is an interior design and furniture brand built around a simple idea: spaces should feel as considered as they look. Drawing on the Arabic meaning of “Wajd” as love, the visual identity gives the brand a warm, distinctive presence. وچد وود علامة للتصميم الداخلي والأثاث، فكرتها إن المكان المدروس لازم يكون له إحساس يوازي شكله. انطلقت الهوية البصرية من معنى اسم «وچد» المرتبط بالحب، لتمنح العلامة حضورًا دافئًا ومميزًا.

Scope

Naming

Branding

Logotype Design

Style Guidelines & Design Systems

Timeline

2 weeks

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Overview

Challenge

Challenge

Wajd Wood needed a visual identity that could express its approach to interiors and furniture: attention to detail, a sense of warmth, and an experience shaped around the people who live in each space.

Solution

We developed a brand identity rooted in the name Wajd and the feeling behind it. The identity brings the brand’s focus on thoughtful spaces into a visual language that feels welcoming, considered, and recognizable.

Process

The project began with the brand’s name and its meaning, then translated that idea into a logo and visual identity for Wajd Wood. The aim was to connect the emotional side of the brand with its work in interior and furniture design.

(03)

Final Thoughts

Conclusion

Conclusion

Wajd Wood shows how a brand identity can carry more than a visual style. By building on the meaning of its name, the project gives the studio a clear way to express the care it puts into the spaces it creates.



Logo

Previous Project

Previous Project

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FAQ

A few things worth knowing before we start.

Have a project in mind?

Let’s talk about it.

How does the retainer actually work?

You get a monthly block of studio hours and a request queue. We work one request at a time (two on Pro), send progress every 48 hours, and revise until it's right. No scoping calls for every task — you brief, we build.

What's the difference between Standard and Pro?

Hours and speed. Pro carries 70 hours to Standard's 45, runs two requests in parallel, gets priority scheduling, and includes a monthly shoot day in-studio.

Can I pause my retainer?

Anytime. Unused days roll over, and you resume exactly where you left off. There's no minimum term.

What if the first month isn't working out?

If the first week doesn't deliver, the rest of the month is refunded. We'd rather earn the retainer than hold you to it.

Do you work with remote clients?

Yes — most projects run fully remote with weekly review calls. Shoots happen in our studio or on location; product can be shipped to us.

What do we receive at handover?

Everything: source files, brand guidelines, edited imagery, editable templates, and a walkthrough call with your team. The goal is that you don't need us for daily work.

FAQ

A few things worth knowing before we start.

Have a project in mind?

Let’s talk about it.

How does the retainer actually work?
What's the difference between Standard and Pro?
Can I pause my retainer?
What if the first month isn't working out?
Do you work with remote clients?
What do we receive at handover?